Publication | Featured - Mai Shionoya's essay
2021.02.25
YURAI is featured in Mai Shioya's debut essay, "I wanted to go to a world that's not here."
The item introduced was 01 Mokkou Earrings - Black.
In Shionoya's Instagram post about YURAI items, the phrase "Decorating your ears with crafts" was beautiful and very impressive.
The book will be released by Bungeishunju on February 25, 2021.
This essay exudes a dignified serenity and is carefully written out to express Shionoya's aesthetic sense.
Rebranding | Notice of brand renewal from HiN to YURAI
2020.11.3
The brand "HiN" was renewed on November 3, 2020 and will be restarted under the new brand name "YURAI."
Since the brand's launch in November 2018, we have had a lot of sentimental attachment to the name, and have had many wonderful connections through our activities as HiN, but we have decided to take the next step and renew the brand name to a new one. All previous items will remain unchanged after the renewal, so you can purchase them with the new logo.
We will continue to provide aftercare and repairs for HiN jewelry even after the upcoming renewal.
Thank you to everyone who has supported me so far. I look forward to your continued support.
Collaboration | HiN × Eslite Spectrum Nihonbashi
2019.12.1
We will be releasing limited edition HiN x Eslite Spectrum Nihonbashi items with a Taiwanese motif.
This limited edition item is for the Japanese New Year and the Taiwanese Lunar New Year. The fusion of Japanese and Taiwanese culture features the red peony motif, which is also a symbol of noble flower in Taiwanese culture.
This product will be available exclusively at the Eslite Spectrum Nihonbashi store. Please come and visit us.
Eslite Spectrum Nihonbashi
PLACE: 3-2-1 Muromachi, Nihonbashi, Chuo-ku, Tokyo
COREDO Muromachi Terrace 2F
OPEN : 10:00-21:00
POP-UP STORE | PAPIER TIGRE Hamamachi
2019.12.1
PAPIER TIGRE is a French product brand that mainly develops stationery.
During this period, when you purchase jewelry, you will also receive PAPIER TIGRE original gift wrapping and a greeting card.
Along with HiN jewelry, you can also see jewelry brands Luce macchia, NUEN, and siki. Please come and find a gift.
[POP-UP STORE | PAPIER TIGRE Tokyo]
DATE: December 3rd (TUE)-December 26th (THU) 11:00-19:00
※Closed: Monday
PLACE: 3-10-4 Hamacho, Chuo-ku, Tokyo
MEDIA | Featured in Discover Japan November issue
2019.10.5
HiN jewelry was featured on the New Product page of the November issue of Discover Japan, released on October 5th.
The November issue features a special on fermentation, a traditional Japanese food culture. It is packed with content, so be sure to pick it up at your local bookstore.
POP-UP STORE | Tokyo Metropolitan Art Museum
2019.9.18
It is being sold at the Tokyo Metropolitan Art Museum Museum Shop in a corner called "SHIN," which has the theme of Japanese tradition and technology + new expressiveness. It is being displayed exclusively alongside Shigaraki ware from KIKOF, ikue, and TAENAKANONUNO.
[POP-UP STORE | Tokyo Metropolitan Art Museum]
DATE : September 18th (Wed) - October 20th (Sun) 9:30-17:30
PLACE: Tokyo Metropolitan Art Museum Museum shop
8-36 Ueno Park, Taito-ku, Tokyo
POP-UP STORE | Ginza Tsutaya Bookstore
2019.7.15
We will be holding a pop-up store at Ginza Tsutaya Books on the 6th floor of GINZA SIX. This will be a stationery corner where various traditional Japanese crafts are displayed.
Ginza Tsutaya Bookstore is also a very attractive place with a wide selection of art books, so be sure to stop by.
[POP-UP STORE | Ginza Tsutaya Bookstore]
DATE: July 12th (FRI) - August 19th (MON) 10:00-22:30
PLACE : Tsutaya Bookstore GINZA SIX 6F
6-10-1 Ginza, Chuo-ku, Tokyo
POP-UP STORE | Daikanyama Tsutaya Bookstore
2019.6.15
We will be holding a pop-up store at Daikanyama TSUTAYA Bookstore. In addition to exhibiting our SERIES_01 Imari ware and ceramics collection, we also have beautifully painted small plates by the manufacturer Hatamatsutouen.
There is also a corner with a wide selection of books and magazines on tableware and traditional crafts. We recommend spending some time browsing through books in Building 3, which is an exhibition space and also has a Starbucks cafe. Please drop by.
[POP-UP STORE | Daikanyama TSUTAYA Bookstore]
DATE : June 15th (SAT) - July 31st (WED) 7:00-26:00
PLACE: Daikanyama Tsutaya Bookstore No. 3 6-15 Sarugakucho, Shibuya-ku, Tokyo